Every year, world-renowned Rodeo Drive in Beverly Hills puts on its best show for holiday season. In 2004 they decorated with $1 million worth of Baccarat crystal chandeliers. This year, together with Harrods in London and Takashimaya stores in Tokyon and Singapore, Swarovsky holds sway with Sparkle 90210.
Swarovsky Elements have installed Swarovsky crystals along the median of Rodeo Drive featuring a helix-shaped sculpture with embedded LED lights which scrolls people’s holiday messages ticker-tape style. If you wish to be included Tweet your message to #letitsparkle or text 877877.
Today, and on December 15 and 16 you can see snow and sparkle effects together with horse drawn carriages and caroler. Some restaurants will be extending their happy hours, offering free cocktails with dinner, and many stores are staying open late.
Don’t miss the fairly land that is Rodeo Drive at Christmas.
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